Start with the label
Look for the Label Conscious label in stores and use the Awareness Index number to help you find clothing that reflects your values.
Continue with the app
You've got the clothing, now use the app to
input the Awareness Index number from the label
into your closet. Connect with friends and
follow the their progress too.
Three levels to complete
Each level is a cumulative 100 points.
Pick a category
After entering 100 points into your closet, choose
a label category that’s most important to you.
Choose different levels
Mix and match categories to reflect your values
Complete your journey
Complete your journey and share with friends.
Add items and proudly display their labels.
Find items with similar Awareness ratings.
Check out your friend's latest entries.