Label Conscious

"The things I buy matter"

Alex knows that wishful thinking is not the way to change
the world. Here are the decisions he made to make it there.


"Clothing always seemed like something
that I generally cared about, but it was
more of a necessity. Since I closely
monitor the quality of the food that I
put in my body, so why not raise my
level of awareness of the clothing
quality that I put on my body?"

Here's how he did it: