Label Conscious
Links to articles
Target Audience

This thesis project will appeal to professional women and men in urban and suburban dwellings, within the ages of 28–38 years old and a household income above $1000,000.

Reference Books
The Story of Stuff Project
Animated documentary about the lifecycle of material goods.
No Logo, Fences and Windows, The Take, The Shock Doctrine.
A cultural manifesto for the critics of unfettered capitalism worldwide.
Overdressed: The Shockingly High Cost of Cheap Fashion.
The fashion world's answer to consumer-activist bestsellers.
Rough Guide to Shopping with a Conscious
Cuts through the greenwash to answer questions.
Gamify: How Gamification Motivates People to Do Extraordinary Things
What gamification is and isn't.
The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition
Compares gamification to other reward systems.