Research

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Target Audience

This thesis project will appeal to professional women and men in urban and suburban dwellings, within the ages of 28–38 years old and a household income above $1000,000.

Reference Books
The Story of Stuff Project	storyofstuff.org	Animated documentary about the lifecycle of material goods.
No Logo, Fences and Windows, The Take, The Shock Doctrine.	naomiklein.org/no-logo	A cultural manifesto for the critics of unfettered capitalism worldwide.
Overdressed: The Shockingly High Cost of Cheap Fashion.	overdressedthebook.com	The fashion world's answer to consumer-activist bestsellers.
Rough Guide to Shopping with a Conscious	richieunterberger.com/shopping.html	Cuts through the greenwash to answer questions.
Gamify: How Gamification Motivates People to Do Extraordinary Things	Gamify	What gamification is and isn't.
The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition	gamificationrevolution.com	Compares gamification to other reward systems.