Label Conscious
Links to articles
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Target Audience

This thesis project will appeal to professional women and men in urban and suburban dwellings, within the ages of 28–38 years old and a household income above $1000,000.


Reference Books
   
The Story of Stuff Project
storyofstuff.org
Animated documentary about the lifecycle of material goods.
No Logo, Fences and Windows, The Take, The Shock Doctrine.
naomiklein.org/no-logo
A cultural manifesto for the critics of unfettered capitalism worldwide.
Overdressed: The Shockingly High Cost of Cheap Fashion.
overdressedthebook.com
The fashion world's answer to consumer-activist bestsellers.
Rough Guide to Shopping with a Conscious
richieunterberger.com/shopping.html
Cuts through the greenwash to answer questions.
Gamify: How Gamification Motivates People to Do Extraordinary Things
Gamify
What gamification is and isn't.
The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition
gamificationrevolution.com
Compares gamification to other reward systems.