Label Conscious

Your Index number is 10

What to do with this number?

Use the app prototype to set up a new account
and enter this number to get started.

Mall= 4

One of the easiest places to find fast fashion and not a very likely place to find clothing with an ethical background.
Online= 6

Since most online clothing sales seem to be from fast fashion and independent labels. They cancel each other out.
Boutique= 10

There’s a reasonably good chance that you will find ethically and sustainably produced clothing here.
Thrift= 8

Buying used clothing, even if it has a fast fashion origin is a good practice.

The point of this exercise is not to praise or condemn where you typically shop.
It’s meant to help you get started on the Path to Label Consciousness.

Check out the app prototype!

Set up your closet

Use the Label and add clothing to your closet.

Connect with friends

Find friends and check out their closets.